The Sollo Community

You went solo. You don’t have to do it alone.

Live every Wednesday · 17:00 CEST

Live every Wednesday · 17:00 CEST

The solopreneur community for coaches, consultants and fractional execs who want more clients. Live sessions every Wednesday, honest feedback on your offer and outreach, and a room full of people doing the same work you are.

Included with every Sollo membership · 14-day free trial

Mike speaking to a room of solopreneurs at a Sollo meetup in Amsterdam
A one-to-one sales conversation at a Sollo community meetup
Sollo members working on their outreach together around a table

Sollo Meetup · Amsterdam

Going solo can feel like no one is in your corner. Sollo changes that.

No sales manager. No team to ask. Just you, a blank message and a pipeline that depends on whoever referred you this month.

Most solopreneurs don’t stall because they’re bad at the work. They stall because selling alone is lonely, and lonely makes it easy to put off. The Sollo community is where you bring these challenges, and leave with a next step.

SELLING ON YOUR OWN

A deal goes cold and you don’t know why

You rewrite the message three times and still don’t send it

You’re not sure if your offer is too expensive, or not expensive enough

Nobody sees your wins, so nobody holds you to the next one

Sales happens when delivery allows, which is never

The obvious choice

SELLING WITH THE SOLLO COMMUNITY

A live room every Wednesday to bring your stickiest deal

Honest feedback on your offer, website and outreach

Messages rewritten with you, then sent the same day

Peers who celebrate the wins and ask about the next one

A rhythm you keep because people expect to see you

Every Wednesday, 17:00 CEST

Two live sessions, alternating each week. Bring your real work. Leave with something you can send the same day.

Sollo members giving a thumbs up on a live Sollo Huddle video call

1

Sollo Huddle: bring a live deal.

Group coaching on the deal that’s gone quiet, the price objection or the call you’re nervous about. We unpack it together, then build the next move inside Sollo, live.

2

Sollo Roast My… your offer, site or outreach.

Your offer, website, outreach or lead magnet gets honest, specific feedback from Mike and the community. No vague “looks good.” Real rewrites.

Always on, between sessions.

The Sollo Community hub on Circle is where the week happens: introductions, wins, Roast my… threads, the 20/100 Challenge spaces and every upcoming session. Plus a member WhatsApp group for quick help when a prospect replies.

The Sollo Community hub on Circle with spaces for Roast my, Wins and the 20/100 Challenge, plus upcoming Huddle and Roast sessions

🎥

Can’t make it live? Every session is recorded.

Can’t make it live? Every session is recorded.

Every Huddle and Roast is posted in the community, so you can catch up whenever suits you and bring your questions to the next one.

Next cohort starts 5 October

The 20/100 Challenge

The 20/100 Challenge

Twenty working days. One hundred new conversations. The fastest way to turn the community into pipeline.

Twenty working days. One hundred new conversations. The fastest way to turn the community into pipeline.

20

working days

100

new conversations

3

live sessions a week

Five new people a day, a daily check-in in the community and fresh templates every week, with the whole cohort doing it alongside you. It’s included with your Sollo membership.

What a roast actually looks like

What a roast actually looks like

Real examples from recent sessions, shared anonymously. This is the level of detail you get every week.

Real examples from recent sessions, shared anonymously. This is the level of detail you get every week.

01
The landing page

Lead with the pain, not the product name. A quiz page moved its strongest testimonial above the fold and named the free 55-page guide in the call to action. People buy relief from a problem, not the name of your product.

02
The lost deal

A workshop was cancelled over price. The move: don’t re-argue it. Ask for 20 minutes and open with “I’m a bit confused, I’d love to understand what changed.” Curiosity reopens what defending your price closes.

03
The outreach sprint

One member tested new positioning by messaging 50 former colleagues in 48 hours. The Huddle turned the replies into sharper messaging and warm conversations.

Our first 30 members closed $450k within 8 weeks.

Real members, real deals. Hear it from the solopreneurs selling with Sollo and the community every week.

"I thought I had about $180k of deals in play. It was closer to $400k. I've since written six proposals in three weeks and already won two."

Before Sollo, I was tracking clients by email and in my head. Setting it up forced me to clarify my offers and actually see my pipeline — I thought I had about $180k of deals in play. It was closer to $400k. The proposal approach has been the biggest win. The first proposal I wrote with it was work I didn't think I had a chance of winning — a few weeks later, I'd won it. I've since written six proposals in three weeks and already won two. I'm impressed by how much Sollo pushes the boundaries with AI — I'm looking forward to using more of it.

Clare Kitching

Clare Kitching

Clare Kitching

AI Consultant

AI Consultant

"Simple but powerful enough to hit the ground running. The built-in AI coach is incredibly helpful — I don't just know what to do next, but how to do it."

I'm a solo consultant, providing leadership development and executive coaching services to financial services and professional services companies. Sollo is a great tool to simply keep on track of my various business development activities. It's got the right amount of features for what I need, which makes it simple but powerful enough to hit the ground running with. In addition to keeping track of people and opportunities, the built in AI powered coach is incredibly helpful. So I don't just know what I need to do next, but how to do, how to write it, etc. In addition to using the software, I've been part of Michael's community. Michael is incredibly knowledgeable about all things to do with sales. He's also very generous with his time and advice. You can tell he wants the people he works with to succeed. Highly recommend.

Mostyn Wilson

Mostyn Wilson

Mostyn Wilson

Leadership development

Leadership development

I help early-stage cybersecurity founders build a working go-to-market motion.

I found Sollo when I needed a tool to organize my outreach. I wanted something that doesn't lock me in and then extorts additional money for extra features. I didn't want the mental load of having to balance it. I wanted a tool that works for my needs and a simple all-in plan. Sollo was exactly that, without the clutter of functions I didn't need as a solopreneur.Currently I get most value from the prospecting engine - gives me easy access to well-filtered prospects without LinkedIn Sales Nav. An extra bonus I did not expect was the sales accelerator program that helped me significantly up my sales game. Plus the cohort of people who tackle similar challenges and are slightly ahead of me gives me 1) proof that it's possible to move forward, 2) inspiration on how to do that, 3) increased experimentation surface by sharing what they do and their outcomes, 4) camaraderie in the lonely moments.If this sounds like value - then Sollo is absolutely worth its price.

Mike

Mike

Mike

Sollo Member

Sollo Member

"I felt stuck between a messy Excel sheet and ultra-complicated CRM platforms. Sollo falls in the right middle. Robust yet simple."

As a new solopreneur, keeping track of leads and relationships in my network felt like being stuck between a messy Excel sheet or ultra-complicated CRM platforms. Sollo falls in the right middle. Robust yet simple. What I've actually found to be most helpful has been the community aspect and learning from other solopreneurs about their sales cycle, what's working for them and not, and getting their feedback on my own work.

Priscila Silva Araujo

Priscila Silva Araujo

Priscila Silva Araujo

Solopreneur

Solopreneur

$7.5k/mo

Biggest retainer of one member’s career

€30k

Deal closed after the community helped craft the offer

€20k

Quiet deal reactivated by the Sollo agent

Live events

Online every week. In the room when it counts. Meetups are run by Mike and by members in their own cities, and Sollo members join free.

Built for experts who never trained as sellers

The Sollo community is for people who sell their own expertise and want honest help winning more clients.

This is for you if

You’re a solopreneur, consultant, coach or fractional exec

You’re great at the work and undertrained at selling it

You want feedback from people who do this every day

You’ll turn up, bring real work and do the reps

This is not for you if

You want a networking group to pitch into

You want someone else to do your outreach

You want automation to send a thousand messages while you sleep

You’re building a large sales team. Sollo is for a business of one

This is for you if

You’re a solopreneur, consultant, coach or fractional exec

You’re great at the work and undertrained at selling it

You want feedback from people who do this every day

You’ll turn up, bring real work and do the reps

This is not for you if

You want a networking group to pitch into

You want someone else to do your outreach

You want automation to send a thousand messages while you sleep

You’re building a large sales team. Sollo is for a business of one

Your host

Hosted by someone who had to learn sales the hard way

Hosted by someone who had to learn sales the hard way

Mike founded his first company with a product background and zero sales experience. Year one: $30k in revenue, investors worried, and living off savings. So he committed to figuring out sales. He read everything, tested everything, and built a system. Six months later the company was at $500k ARR, in two new markets, and recognised as a top 2 fintech in Asia Pacific at Money 20/20. It was acquired in 2020.

Mike founded his first company with a product background and zero sales experience. Year one: $30k in revenue, investors worried, and living off savings. So he committed to figuring out sales. He read everything, tested everything, and built a system. Six months later the company was at $500k ARR, in two new markets, and recognised as a top 2 fintech in Asia Pacific at Money 20/20. It was acquired in 2020.

Since then he’s run revenue at scale-ups, and since 2023 his clients have used the same formula to generate over $35m in new revenue. He hosts the Huddle and Roast My… sessions himself.

He teaches it the way he learned it: as a system anyone can run, not a personality some people are born with.

Since then he’s run revenue at scale-ups, and since 2023 his clients have used the same formula to generate over $35m in new revenue. He hosts the Huddle and Roast My… sessions himself.

He teaches it the way he learned it: as a system anyone can run, not a personality some people are born with.

One membership. The whole community.

The Sollo community comes with every Sollo membership, alongside the platform it runs on. Already a member? Log in and head straight to this week’s session.

Recommended · Best value

Sollo membership

Save up to 61% on lifetime pricing.

Already a member? You’re in. Log in and find this week’s session in your Sollo community.

$247

$247

$247

$97

/ month

14-day free trial · Founding price locked for life · Cancel anytime

Includes

The full Sollo community on Circle

Sollo Huddle and Roast My… every Wednesday, plus recordings

Member WhatsApp group

The 20/100 Challenge, included

Meetups free for members

Sollo AI Sales Agent with unlimited interactions

Prospecting, multichannel inbox and pipeline

1:1 onboarding session to launch you

Frequently Asked Questions

Frequently Asked Questions

What is the Sollo community?

The Sollo community is a sales community for solopreneurs, built into Sollo. Members get live weekly coaching (the Sollo Huddle and Roast My… sessions), the 20/100 Challenge, a private community on Circle, a member WhatsApp group and in-person meetups.

When are the live sessions?

What’s the difference between a Huddle and a Roast?

What if I can’t make the live sessions?

How do I join the Sollo community?

Do I need sales experience?

Where are the meetups?

What is the Sollo community?

The Sollo community is a sales community for solopreneurs, built into Sollo. Members get live weekly coaching (the Sollo Huddle and Roast My… sessions), the 20/100 Challenge, a private community on Circle, a member WhatsApp group and in-person meetups.

When are the live sessions?

What’s the difference between a Huddle and a Roast?

What if I can’t make the live sessions?

How do I join the Sollo community?

Do I need sales experience?

Where are the meetups?

What is the Sollo community?

The Sollo community is a sales community for solopreneurs, built into Sollo. Members get live weekly coaching (the Sollo Huddle and Roast My… sessions), the 20/100 Challenge, a private community on Circle, a member WhatsApp group and in-person meetups.

When are the live sessions?

What’s the difference between a Huddle and a Roast?

What if I can’t make the live sessions?

How do I join the Sollo community?

Do I need sales experience?

Where are the meetups?

Stop building on your own.

Join Sollo, bring your stickiest deal to Wednesday’s session, and leave with your next move.