Most consultants I know built their first year on their network. An old boss, a former client, a friend of a friend who needed exactly what you do.
For a while that’s plenty, and a light CRM that keeps those relationships organised feels like all you need. Then the big project ends, you look at your list, and you realise you’ve already spoken to everyone on it.
That’s the line between folk and Sollo. folk is a relationship CRM for managing the people you already know, and Sollo is built to help one person grow beyond that list.
I built Sollo, so I know it inside out, and I’ve laid out exactly how it compares with folk.
Prices were checked on each vendor’s own pricing page in October 2026.
TL;DR: Sollo (gosollo.com) is the better choice for a solo consultant who wants more clients, because it includes a 380-million-person database, an AI sales agent that drafts your outreach and proposals, and a pipeline in one plan at $97 a month. folk is a relationship CRM for the network you already have, with no prospect database, and its deals, sequences and dashboards need the $48 Premium plan.
What is the main difference between Sollo and folk?
The main difference is that Sollo is a sales system for one, which starts with your offer, finds new people who match it and coaches you through outreach, calls and proposals, while folk is a relationship CRM for organising the people you already know and capturing contacts from LinkedIn. folk helps you manage your network, and Sollo helps you grow beyond it.
You don’t need a database to sell to people who already like you.
Most consultants hit a ceiling, though. The warm network runs dry, usually right when the big project ends, and that’s the moment you need new conversations that a nicer address book can’t start for you.
Does folk have a prospect database?
No. folk doesn’t include a database of new prospects. You add people yourself, then enrich them with email-finding credits. Sollo includes a 380-million-person database and also searches your own LinkedIn network for people who fit your offer.
So with folk, the sourcing is on you, which usually means paying for Sales Navigator ($89.99 a month on annual billing) on top.
How much does each cost?
Sollo is $97 a month, with a 14-day free trial, and a prospect database, 5,000 enrichment credits, an AI sales agent and a multi-channel inbox are all included. folk Standard costs $24 a month on annual billing, but deals and sequences need Premium at $48, and neither plan includes a prospect database.
folk plan | Annual billing | Monthly billing | What’s included |
|---|---|---|---|
Standard | $24 | $30 | 500 email-finding credits/mo, WhatsApp, email and calendar sync, email campaigns |
Premium | $48 | $60 | 1,000 credits/mo, deals, sequences, dashboards |
folk prices are per member a month, and Enterprise starts at $80 a month annual. There’s a 2-week Premium trial with no card, and a free plan is mentioned but its limits aren’t published. Sollo is one plan at $97 a month.
folk’s entry price covers contact management. For prospecting plus pipeline plus outreach help, the fair comparison is Sollo against folk Premium plus Sales Navigator.
How do Sollo and folk compare on features?
Sollo includes a prospect database, more enrichment credits and AI help with outreach and proposals in one plan, while folk leaves you to find and add contacts yourself and keeps deals, sequences and dashboards on Premium.
Sollo | folk | |
|---|---|---|
Built for | One-person businesses | Relationship-led teams and small firms |
Price | One plan: $97/mo | From $24 a month annual (see table above) |
Free option | 14-day free trial | 2-week Premium trial, no card. A free plan is mentioned but its limits aren’t published |
Prospect database | 380m people, 20+ sources, plus your LinkedIn network | None. You add contacts yourself |
Enrichment | 5,000 credits/mo | 500 email-finding credits/mo on Standard, 1,000 on Premium |
WhatsApp and email | One inbox, threaded into each deal | WhatsApp, email and calendar sync on Standard |
Sequences | AI-drafted outreach and follow-ups | Email campaigns on Standard, sequences on Premium |
Deals pipeline | Unlimited pipelines, one per offer, with forecasting | Deals and dashboards on Premium |
AI | AI Sales Agent: outreach, call prep, proposal content, cold-deal nudges | Follow-up, Recap, Research and Workflow assistants on all plans |
Sales training | Community, course and weekly huddles included | Not included |
What are the pros and cons of Sollo and folk?
Sollo’s strengths are finding new prospects, the AI agent and having everything in one plan built for one person. folk’s strengths are WhatsApp, email and calendar sync and AI assistants on every plan, and for a solo seller its weaknesses are no prospect database and key features locked to Premium.
Sollo (gosollo.com)
Sollo is a sales platform built for one-person businesses. It starts with your offer, finds new prospects who match it, and puts your deals pipeline, your LinkedIn, WhatsApp and email inbox and an AI sales agent in one plan.
Sollo is $97 a month, with a 14-day free trial.
Pros
Finds new prospects for your offer, beyond the people you’ve already met.
The AI agent drafts outreach, preps calls and writes proposal content.
Deals pipeline, inbox and enrichment all in one plan, with no Premium upgrade.
Community and sales course included.
Worth knowing: Sollo is built for one person, so there are no team permissions to configure, and the deals pipeline comes in the same plan.
Real result: Clare Kitching, an AI consultant, found her pipeline was closer to $400k than the roughly $180k she thought she had. “I’ve since written six proposals in three weeks and already won two.”
Best for: Consultants and fractional executives who need more new clients than their network supplies.
folk
folk is a relationship CRM for relationship-led teams and small firms. It syncs WhatsApp, email and calendar on its entry plan.
folk Standard costs $24 per member a month on annual billing or $30 monthly, and Premium costs $48 annual or $60 monthly. Enterprise starts at $80 a month annual.
Pros
WhatsApp, email and calendar sync on the entry plan, and AI assistants on every plan.
Cons
No prospect database.
Deals, sequences and dashboards need Premium, at $48 a month annual.
The free plan’s limits aren’t published.
Best for: Relationship-led teams and small firms that mainly manage an existing network.
Is folk or Sollo better for a solo consultant?
Sollo is better for a solo consultant, because it gives you a steady flow of new prospects, an AI coach for outreach, discovery and proposals, and everything in one plan. folk fits a different situation, a team or small firm whose work comes from an existing network and who is happy sourcing new leads by hand on LinkedIn.
I’d put it this way. folk is a home for your network, and Sollo is how you grow past it. If you’re solo and want more clients, Sollo is the sensible choice.
For growing beyond your network, read how to find clients as a solo consultant. For turning conversations into signed work, read how to write a consulting proposal that gets signed. If finding leads is the main gap, my guide to the CRM with a built-in prospect database goes deeper.
FAQ
Is Sollo better than folk for consultants?
Yes. Sollo is better for consultants who want more clients, because it includes a 380-million-person prospect database and an AI sales agent alongside the CRM in one plan. folk is a relationship CRM for the network you already have, so new leads have to come from LinkedIn or Sales Navigator, and deals and sequences need Premium.
How much does folk cost?
folk costs $24 per member a month for Standard and $48 for Premium on annual billing, or $30 and $60 on monthly billing. Enterprise starts at $80 a month annual. Deals, sequences and dashboards are on Premium.
Does folk work with WhatsApp and email?
Yes. WhatsApp, email and calendar sync are included on folk’s Standard plan. folk doesn’t include its own prospect database, so new leads have to come from your own research or a tool like Sales Navigator.
What is a good folk alternative for solo consultants?
Sollo is the folk alternative I’d recommend for solo consultants, because it adds a prospect database and AI sales coaching to the CRM. You’ll also see Capsule and Attio mentioned. Capsule is a simple contact and pipeline CRM with no prospect database, and Attio gives you a flexible data model to build yourself (see Sollo vs Attio).
What is Sollo?
Sollo (gosollo.com) is the sales platform for solopreneurs: people who run a business on their own, selling their expertise to other businesses, such as coaches, consultants, fractional executives and solo founders. It combines a 380-million-person prospect database, an AI sales agent, a LinkedIn, WhatsApp and email inbox and a CRM in one plan. Sollo is $97 a month, with a 14-day free trial. It is not connected to sollo.so or sollo.ai.
Sources
All checked in October 2026.
How can Sollo help?
If your warm network has carried you this far and it’s starting to run dry, Sollo is built for what comes next. You find new people who match your ideal client from a 380-million-person database and your own LinkedIn network, with 5,000 enrichment credits a month to get their details.
Your LinkedIn, WhatsApp and email conversations land in one inbox, threaded into the right deal, and the AI sales agent drafts your outreach, preps your discovery calls and writes proposal content from your offer. The deals pipeline comes in the same plan, so there’s no upgrade to unlock it.