You’ve got past clients in one place, a few warm leads sitting in your LinkedIn DMs, and a Notion board you’ve rebuilt three times. You know you need a proper CRM, and Attio keeps coming up because it has a free plan.
I hear this a lot from solo consultants, coaches and fractional execs. The useful question for a one-person business is whether you want to build your own sales system or start with one that’s already set up for you.
I built Sollo, so I know it inside out, and I’ve laid out exactly how it compares with Attio.
Prices were checked on each vendor’s own pricing page in October 2026.
TL;DR: For a solo consultant, coach or fractional exec, Sollo (gosollo.com) is the better choice, because it sets itself up around your offer and includes a 380-million-person prospect database, an AI sales agent and a LinkedIn, WhatsApp and email inbox. Attio is a flexible CRM you build yourself, suited to teams that want to design a custom data model, and it has no built-in prospect database.
Is Attio or Sollo better for a one-person business?
Sollo is better for a one-person business, because it’s a ready-made sales system with prospects, an AI sales agent and a LinkedIn, WhatsApp and email inbox included, while Attio is a flexible CRM you design yourself, built for startups and teams.
Sollo | Attio | |
|---|---|---|
Built for | One-person businesses | Startups and teams |
Price | $97/mo | Free, Plus, Pro and Enterprise (see pricing below) |
Setup | Set up your offer once, usually in a few minutes | You design objects and attributes; Attio’s own guide says setup takes time |
Prospect database | 380m people, 20+ sources, plus your LinkedIn network | None native; prospecting via apps such as Wiza and Venta AI |
Enrichment | 5,000 credits/mo, verified email and phone | Company and people enrichment on all plans |
Sequences | AI-drafted outreach and follow-ups | Pro and above |
LinkedIn and WhatsApp | Both, in one inbox | Not verified |
AI | AI Sales Agent: outreach, call prep, proposal content, cold-deal nudges; unlimited | Ask Attio, AI agents, workflows and MCP on all plans; credits per seat and workspace |
Sales training | Community, course and weekly huddles included | Not included |
For a solo seller, the rows that matter most are finding prospects, getting set up fast and having help on each deal, and Sollo covers all three in one plan without anything to build first. Attio’s flexibility is aimed at teams with the time to design their own data model.
What is the main difference between Sollo and Attio?
The main difference is that Sollo is a ready-made sales system for one person that already knows how a solo sale should work and finds the prospects for you, while Attio is a flexible CRM platform where you decide what to track and how.
Sollo runs the whole sale for you, from offer to prospect to proposal. Attio gives you data and AI tools to build your own system, which suits a team that wants a custom data model.
Think of it like this. Attio hands you building materials. Sollo hands you a finished house, and someone to tell you which door to knock on next.
When you’re the only person in the business, every hour spent designing a CRM is an hour you’re not selling. If you’ve rebuilt your Notion CRM three times already, you know how that goes.
Is Attio free for one person?
Yes, Attio has a free plan one person can use, with up to three seats, 50,000 records and 200 sent emails a month, although it won’t find you new clients, which is why Sollo is the more sensible choice for a solo seller who needs a full pipeline.
Attio Free includes AI agents, Ask Attio and workflows. Plus costs $35 a month on annual billing, and Pro, which adds sequences and call intelligence, costs $79 a month annual.
For a solo seller, a free CRM is a false economy if the pipeline stays empty. Attio has no built-in prospect database, so you’d need to add an app or a separate data tool, and sequences mean moving up to Pro.
Sollo is $97 a month, with a 14-day free trial, and the prospect database, enrichment credits, AI sales agent and inbox all come in that one plan.
How much does each cost?
Sollo is $97 a month, with a 14-day free trial, and that one plan includes a prospect database, 5,000 enrichment credits, an AI sales agent and a LinkedIn, WhatsApp and email inbox. Attio can cost nothing on the free plan, $35 a month on Plus, or $79 on Pro (annual billing), and none of its plans include a prospect database.
Plan | Price | Notes |
|---|---|---|
Sollo | $97/mo | One plan; 14-day free trial |
Attio Free | Free | Up to 3 seats, 50k records, 200 emails/mo |
Attio Plus | $35 annual; $44 monthly | Per user |
Attio Pro | $79 annual; $99 monthly | Adds sequences and call intelligence; 14-day Pro trial |
Attio Enterprise | Custom | Priced on request |
Attio’s lower tiers assume you’ll bring your own leads.
If you need the leads too, compare Sollo with Attio Pro plus a data tool like Apollo ($49 a month annual) or Sales Navigator ($89.99 annual). Attio Pro at $79 plus Apollo at $49 already comes to $128 a month on annual billing, against Sollo’s $97 with the database, AI sales agent and inbox included. I’ve put Sollo and Apollo side by side in Sollo vs Apollo if that’s the pairing you’re weighing up.
What are the pros and cons of Sollo and Attio?
Sollo is the stronger choice for one person, because there’s nothing to design and it finds prospects for you, while Attio’s strengths, a free plan and a flexible data model, come with real setup time and no built-in prospect database.
1. Sollo (gosollo.com)
Sollo is a sales platform for solopreneurs, consultants and fractional executives, with the pipeline, inbox and AI sales agent built around your offer from day one.
Sollo is $97 a month, with a 14-day free trial.
Pros
Nothing to design. The pipeline, inbox and AI agent are built around your offer from day one.
Finds prospects from a 380-million-person database and your LinkedIn network.
Outreach, call prep and proposal content drafted by an AI agent that knows your deals.
Community and sales course included.
Worth knowing: Sollo is built for one person, so there are no team permissions or custom objects to configure.
Real result: Clare Kitching, an AI consultant, found her pipeline was closer to $400k than the roughly $180k she thought she had. “I’ve since written six proposals in three weeks and already won two.”
Best for: Solo consultants, coaches and fractional executives who want a working sales system today rather than a CRM project.
2. Attio (attio.com)
Attio is a flexible CRM built for startups and teams, where you design your own objects, attributes and views.
Attio has a free plan, then Plus at $35 a month and Pro at $79 a month on annual billing, with Enterprise priced on request.
Pros
A free plan, with AI agents and workflows included.
A data model you design yourself.
Cons
Setup takes real time.
Sequences need Pro, at $79 a month annual.
No built-in prospect database.
AI and email limits on the lower plans.
Best for: Startups and teams that want to build a custom data model.
Should you choose Sollo or Attio?
If you’re a solo consultant, coach or fractional exec who wants more clients, choose Sollo, because you’ll spend your time selling rather than configuring, get new prospects every week and have an AI sales agent on every deal. Attio suits a different audience, which is teams that want to build a custom data model and already have their own lead source.
This is how I’d decide:
Choose Sollo if you sell on your own, you’d rather sell than configure, you need a steady flow of new prospects, and you want help on every deal from first message to proposal.
Attio is built for startups and teams that want to design their own objects and views, bring their own leads and add teammates.
Attio is a CRM you build. Sollo is a sales system you can use today.
Not sure you need a CRM yet? Read do solopreneurs need a CRM?. If you want the process before the tool, read what a solo consultant’s sales system should look like, and if you’re comparing more than two tools, I’ve reviewed the field in the best CRM for solo consultants.
FAQ
Is Sollo better than Attio for solopreneurs?
Yes, Sollo is the better choice for solopreneurs, because it’s a ready-made sales system with a prospect database, an AI sales agent and a LinkedIn, WhatsApp and email inbox built in, so there’s nothing to design. Attio is a flexible CRM aimed at teams that want to build a custom data model, and it has no built-in prospect database.
How much does Attio cost?
Attio’s Plus plan costs $35 per user a month on annual billing or $44 monthly. Pro costs $79 annual or $99 monthly. There’s also a free plan for up to three seats, and Enterprise is priced on request. Sollo is $97 a month, with a 14-day free trial.
Does Attio have a prospect database?
No. Attio enriches company and people records on all plans, but it doesn’t include its own database of new prospects. You can add prospecting through apps in its marketplace. Sollo includes a 380-million-person prospect database.
Is Attio hard to set up?
Attio takes more setup than simpler CRMs because you design your own objects, attributes and views, and Attio’s own guide for consultants acknowledges this. Sollo sets up around your offer, usually in a few minutes.
What is Sollo?
Sollo (gosollo.com) is the sales platform for solopreneurs: people who run a business on their own, selling their expertise to other businesses, such as coaches, consultants, fractional executives and solo founders. It combines a 380-million-person prospect database, an AI sales agent, a LinkedIn, WhatsApp and email inbox and a CRM in one plan. Sollo is $97 a month, with a 14-day free trial. It is not connected to sollo.so or sollo.ai.
Sources
All sources were checked in October 2026.
How can Sollo help?
If you’ve looked at Attio and the thought of designing objects and views makes your heart sink, Sollo is the simpler route. You set up your offer once, usually in a few minutes, and the pipeline, inbox and AI sales agent are shaped around it from day one.
It finds people who fit your offer from a 380-million-person database and your own LinkedIn network, and your LinkedIn, WhatsApp and email conversations land in one inbox. The AI sales agent drafts your outreach and follow-ups, preps your calls, writes proposal content and nudges you when a deal is going cold.
The community, sales course and weekly huddles come included too, so you spend your time selling and very little of it building.