About us
Building the sales system for solopreneurs
Founded in 2026, Sollo helps Solopreneurs to build a business of one. We combine deep knowledge in sales technology and methodology to ensure that every customer can find new leads, and turn those leads into customers. So that they can live their dream life.
Mission
"Sollo exists to allow anyone to earn f**k you money, independently."
A letter from the Founder:
You were sold a lie.
Get the degree. Get the job. Strapped to a desk 48 weeks a year. Two weeks off if you're good. Retire at 65 if you're lucky.
We don't buy it.
We think the best thing you can do with your one life is build something of your own. On your terms. With clients you actually like. Doing work you'd do for free, then charging properly for it anyway.
We call it f**k you money.
Not because it's about the money. Because of what the money gives you. Freedom. Choice. A life that looks like you, not the org chart you happened to land in.
Here's what we believe.
Everyone is good at something.
Maybe you design. Maybe you write. Maybe you build, code, consult, coach, teach, sell, fix, advise. Doesn't matter what it is. You're good at it. You already know you are.
Nobody taught you how to sell it.
School didn't. Your job didn't. Your parents didn't. So you sit on a skill the world would pay good money for, and you trade it for a salary that caps out at whatever HR signs off on this year.
That stops here.
Sollo gives one-person businesses everything a sales team and a marketing team would give a big company. Without the team. Without the bloat. Without the boss breathing down your neck.
We're not a tool. We're not a course. We're not a guru in a hoodie.
We're the software, the playbook, and the people. All in one place.
We connect you to the tools you actually need. We help you find leads. Turn them into prospects. Turn those prospects into clients who pay you properly.
And we built the community to match. Coz going solo doesn't mean going it alone.
When I started out, I had the skills. What I didn't have was a predictable way to find the right clients (coming from a sales guy!). I was fragmented across ten tools that didn't talk to each other. I was burning hours on busywork that didn't pay. I was lonely. I was guessing.
I built Sollo so you don't have to.
If you want a business that funds the life you actually want to live...
If you want to choose the work, the clients, and the calendar...
If you want to wake up Monday with energy instead of dread...
You're in the right place.
Welcome to Sollo
Mike - founder @ Sollo
Michael Lovegrove is the founder of Sollo and the operator behind its product, sales engine, and community.
As a sales coach and fractional sales leader, Michael helped his clients generate over $30M. He has built and sold a VC-backed company, and helped 300+ founders go from scrappy tactics to predictable revenue.
As a Solopreneur he experienced the solo sales problem first hand, so set out to solve it.
He started Sollo to give every solopreneur the system he wishes he'd had on day one.
Michael Lovegrove
Founder