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Petra Wüst

Going Sollo guest

Petra Wüst

Self-branding expert

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Wüst Consulting

Dr. Petra Wüst is a self-branding and team branding expert who has run Wüst Consulting in Basel since 2004. A pioneer of personal branding in Europe, she created the self-branding model that carries her name, has written eight books on the subject and teaches at the University of Basel. She works mostly with experts and leaders in large companies.

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Episodes

How to get noticed for your work without feeling like you're bragging

Dr. Petra Wüst has spent 21 years helping people who are excellent at their work and invisible while they do it. She explains why self-promotion is not ego, how to find your USP with a simple post-it exercise, why people buy simple, and why clients come from warm relationships rather than LinkedIn posts alone. She also shares how following up in Sollo won her at least three jobs in three months.