
SOLLO SALES ACCELERATOR
Generate leads, and win new customers as a Solopreneur
A 7-week live programme that gives you a complete sales system, built in the order a real deal moves. By the end you'll have a defined offer, a working pipeline, the conversations to fill it, and closed deals you wouldn't have closed otherwise. Free with every Sollo membership.
Included free with founding membership (usually $2,000)
NEXT COHORT STARTS IN
£125k
“Signed our first B2B contracts, worth up to £125,000 in revenue. The biggest shift wasn't just the deals, it was confidence.”

Craig
CEO, previous accelerator cohort
€204k
“The system helped our lead conversion rate improve by 3 to 4x and I personally closed €204,000 in five months.”

Stefan
Sales rep, previous accelerator cohort
$5.8m
"In 30 days I made $50k, in four months I made over $500k, and 9 months later I signed $5.8m worth of deals!"

Katie
CEO, previous accelerator cohort
You're brilliant at the work. Selling it is the part nobody trained you for.
Most solopreneurs are experts in their craft and undertrained at selling it. The result is a feast-or-famine cycle of referrals, undercharging, and waiting for the phone to ring. Some months it rings. Some months it doesn't.
The Accelerator replaces that cycle with a system: one you build week by week, on your real deals, and run for the rest of your career.
WHERE YOU ARE NOW
Your pipeline is whoever happens to refer you this month
You quote a price and immediately want to take it back
Prospects say “sounds great” and then go quiet
Every proposal gets written from scratch at 11pm
Sales happens when delivery allows, which is never
AFTER WEEK 7
A 30-day pipeline plan running on two channels, with real prospects in your CRM
A three-tier offer and a defended price you can say out loud without flinching
A discovery process that surfaces the real cost of doing nothing
A reusable pitch narrative and 7-part proposal structure
A Monday-to-Friday rhythm that runs your sales process for you
Seven weeks.
One complete sales system.
Each week covers one stage of the sales process. Every week produces a real, usable asset. You generate leads and start closing deals as you go through the programme (this is not a lecture series!)
1
Your offer and your price.
An offer built on your lived experience, and the mindset to charge what your work is worth.
2
Building your pipeline
A 30-day lead gen plan, an ICP-matched target list, how to identify warm leads, and a research process to turn cold outreach into a positive engagement.
3
Starting conversations
Cold email and LinkedIn DM frameworks that get replies, how and when to follow up, how often, and a first-call opening framework.
4
Discovery mastery
A 5-layer sales call / discovery process, the questions that surface the real cost of inaction and how to then position your service.
5
The Pitch
A 5-part pitch narrative built from your real discovery data so that your offer makes the prospect think “this is exactly what I need!”
6
The Proposal
The proposal presentation framework, and the price-reveal moment rehearsed.
7
Negotiate, Close & Systematise
A negotiation playbook, deal-reactivation scripts, and a Monday-to-Friday rhythm that runs your sales process for you.
01
Video lessons
Short, focused videos, 30 seconds to 5 minutes each, uploaded each week. Watch them when it suits you, before the live session.
02
2 live sessions per week
One to work through the weekly content together. One for coaching, hot seats, and your questions, with real-time feedback on your deals.
03
Homework on real deals
About 1 to 2 hours per week, applying that week's lesson so you refine your offer, messaging, sales calls and close rates.
Includes expert master classes from those that have built what you desire
How to create a personal brand that generates income

Carina Farrell
Lever Brands Senior Brand Manager
How to create content on LinkedIn that generates leads

Josh Sanders
Co-Founder @ The Creator Accelerator
Learn how to use email to win new clients

Daniel Bustamante
Founder @ Velocity - Grow your revenue with email
How to get clients from DMs

Euan Davis
Founder @ SetterOS
How to leverage AI as a Solopreneur

Alex Issakova
Ex-Senior Exec, Silicon Valley
To be announced...
watch this space
-
3 hours weekly
of programme content
3 hours weekly
of real sales work
Free access
to Sollo included with your course.
Featured Case Study
One member went from no sales experience to $5.8m in signed deals
Katie runs her own company and had never sold before. She joined a previous cohort, built her offer, her pipeline, and her process, and then ran the system exactly as designed. “The step-by-step approach and tools helped me create a clear process.” Her results, in her own words, month by month:
$50k closed in her first 30 days
$500k+ closed within four months
$5.8m in signed deals after 9 months
My sales process was a collection of gut feelings, not a system. The frameworks taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Deals that used to take 3 months now close in 4 weeks.
As a founder navigating sales for the first time, I felt overwhelmed. The programme provided actionable guidance and a repeatable process. It normalised the discomfort of cold outreach and turned it into a skill.
This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the programme. Absolutely recommended!
Loved Michael's course. Very digestible daily steps and extremely founder friendly!
$35m
In new client revenue using this sales formula since 2023
100+
founders and solopreneurs through previous cohorts
$5.8m
largest single-member result to date
Results from previous cohorts. Individual results vary and depend on your offer, your market, and the work you put in.
Built for experts who never trained as sellers
The Accelerator is for people who sell their own expertise and want a sales system they can run themselves.
This is for you if
You're a solopreneur, fractional executive, consultant, or coach
You're an expert in your craft, and selling it is the part you never trained for
You want a sales system you can run yourself, without hiring anyone
You're prepared to put in the work: about 1 hour per day
This is not for you if
You're looking for passive results: watch some videos, close some deals
You won't defend two 90-minute calendar blocks a week
You want automation to send a thousand messages while you sleep
You're building a large sales team. Sollo is for a business of one
Your instructor

Your investment: nothing, if you're a Sollo customer
Before Sollo, this programme sold separately for $2,000+. Now every Sollo customer gets it for free. One subscription covers the platform, the community, and the Accelerator.
Founding Offer
Save up to 61% on lifetime pricing.
Already a Sollo member? The Accelerator is already yours. Head to the Sales Accelerator space in your Sollo community to enrol in the September cohort and watch the three Programme Introduction videos before Week 1.
Includes
One Sollo membership. Platform, community, and the full Sales Accelerator included.
The Sales Accelerator (September cohort, spots limited)
Sollo AI Sales Agent with unlimited interactions
Prospecting across a 380m-person database
Multichannel inbox: LinkedIn, WhatsApp, email
Pipeline, analytics & revenue forecasting
Sollo community & weekly huddles
1:1 onboarding session to launch you
What the Accelerator includes
7-week live programme, 2 sessions per week
14 live sessions
Video lesson library
90+ lessons
Templates: pitch, proposal, negotiation playbook
Yours to keep
Expert master classes
5 complementary topics
Private community + WhatsApp group
Included
Previously sold for
Free for Sollo members
Seven weeks from now, you'll have a sales system. Or you'll still be winging it.
The next cohort starts in September. Join Sollo, get the Accelerator free, and close deals you wouldn't have closed otherwise.